Branding, copywriting, and web design for Making Waves Social Media was a labor of love for sure! Terryl needed a professional brand and website to launch her social media management and marketing company.
Terryl and I had met several months before starting this project, and I really loved and admired her heart for helping small businesses get exposure through social media. As the daughter of a small business owner, I related so much to the need that she saw and the importance of her business.
I’m so excited to be able to share with you today the finished product – an incredible brand and single page website for a unique social media marketing company!
Before I go into depth about Terryl’s brand and web design, here’s a look at her brand board, including her logo and alternate logo, color palette, fonts and stock images.
Making Waves Social Media is a social media management and marketing company. It focuses on helping small businesses expand their customer base through the power of social meida.
Single page web design
The package included:
Brand Identity Design
- Logo and alternative logo design
- Color palette
- Font combination
- Stock images
- Single page website design
- Scheduler link integration
- Facebook pixel set up
We of course wanted to incorporate the concept of water into her branding. But I also knew the importance of establishing trust with her potential comments, which the color blue does psychologically.
It’s so important to choose brand colors based on the psychology of colors, not just which are your favorites. Colors impact us emotionally, and when you really understand your customer avatar, you’ll know which emotions will motivate them to buy from you.
Because Terryl is working with clients who probably haven’t used social media marketing before, I wanted to be sure to use trust as a major part of her branding. Plus, when you talk to her, you can’t hep but trust her! She’s as sweet and knowledgeable as they come!
Terryl wanted a single page website so she could launch her business with something professional yet not overwhelming to her budget. Of course, I’m a softie for a minimalist single page site so I was all for it.
I strategically designed the site to follow the best copywriting formula for her potential customer base. It helps them see their problem, what the solution is, and that Making Waves Social Media can solve it for them.
Terryl’s CTA (call to action) is to book a free strategy call with her. Her buttons link to her Acuity scheduler for a seamless interaction for visitors, and an easy way for Terryl to book discovery calls without wasting time on emails.
The responsive website I designed for Terryl fits seamlessly with her branding and messaging. (That’s the benefit of a comprehensive web design package!) You can see images from her project in my portfolio but here’s a sneak peek.
I’m so excited with how Terryl’s website turned out. The branding, web design, and messaging all work together seamlessly because they’re all rooted in the same strategy. This is why it’s so important to work with a web designer who knows how to create a cohesive brand and website.
If you’re ready to get a website that captivates client hearts by having copy that connects, better branding, and a website that wows, let’s talk! To find out more about my branding and web design packages, click the button below.